Are you running Google Ads?
Someone else running them for you? Thinking about it but not run any yet?
Here is a little insight.
The Google Network is made up of two networks: Search and Display. What does that mean? Exactly what you think, search as in what you see in google when you look up holidays with your pets, and display – for more visual ads; shopping ads, rich media ads, etc.
We all know what it feels like to hold a magazine or a newspaper in our hands, flick through and see an ad. I know myself I won’t go back and re-read the paper. I will often flick through a magazine a couple of times, taking a picture of an ad that looks of interest, usually not doing anything with that information – I am attracted to it, but I am not engaged and ready to purchase yet, that’s the flaw with standard media (newspaper, magazines, etc.)
We all know that Google is a giant, well if you advertise with them you have a myriad of choices; where your ads can run – not just on one platform, how they run, budget requirements, demographics, media type, you can catch your customer at the exact moment they are engaged to purchase – which is what all businesses want after all.
To help you with your ad journey here are some of the google ad formats, they don’t all show on all the networks (remember above Search and Display) :
Text Ads – Includes a descriptive headline, website URL, and descriptive text. You will see these ads when you search for something on Google. With text ads, you can have ad extensions which include additional information like your business address or phone number.
The Display Network offers ads that change to match the pages and apps that show them. You will have seen this. Users are more likely to look at these ads because they blend in with the content they are looking for, an example, searching for dog food then all of a sudden you are reading a blog post, and you see a dog food ad. Responsive ads are great to build awareness, influence decisions, and drive purchasing action.
In addition to an image, Shopping ads include product and pricing information; the user gets a clear understanding of the product you’re selling before they click the ad. They’re ideal if you have a broad product inventory for example; Amazon.
Have you seen an ad (video or image) on YouTube and wondered how it got there? Well, YouTube is a Google search partner website.
If you are not running ads, then how are you competing in the marketplace?
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