redDog provides digital marketing services to animal advocates and to animal-allied businesses.
Business and Marketing Strategy
You need more than a website!
Grab A Strategy
Our marketing/business strategies look at your overarching business goals (typically connecting the dots between marketing and sales) and focus on a 90-day planning schedule evaluated each 30 days. There are various strategies important to success, so we need to make sure they are on track and prioritized. It is still commonplace for some businesses to ignore the crucial stage of developing a strategic approach, and our experience tells us they are likely to experience some or all of the following:
- Not agile enough to respond to market changes
- Wasting money and time by duplication
- Unable to optimise business resources
- Dipping and diving online with no focus
- The lack of a consistent brand presence or message
redDog’s digital marketing consulting can provide an independent view of where you are and give suggestions on where you need to go. Let’s face it we all want to attract new customers, increase revenue, generate more leads, make that easy on yourself!
Digital marketing is essentially any form of marketing that exists online.
On your way with a competitive strategy
Marketing is the foundation of every business, as the overall objective is to sell more products or services. Smart companies will not avoid being part of social media and online marketing as it’s the fastest and most cost-effective way of reaching potential buyers. Using social media platforms; advertising on Facebook, connecting B2B on LinkedIn or posting on Instagram with links back to their website for example. As marketers and business owners, we have to consider customer satisfaction first and understand that marketing is anything that informs and provides interest to get an audience to make direct eye contact with a brand. The key is always to focus on a few critical social media sites where your brand is most likely to reach its audience; creative content to the right audience, engagement will always happen.
If you are selling your product/service at either a local, national or international level, the step one of marketing is to consider and implement market research and develop a coherent digital marketing or business strategy, so you hit the correct target market. A marketing strategy will work on segmentation and target the businesses audience more precisely than traditional outbound / offline marketing. The key for any business is finding the right marketing method and defining the marketing message to educate, engage, influence and convert the customer into repeat buyers. Internet marketing and web-based paid social advertising (Google AdWords, Facebook ads) can be the quickest and most effective way to brand awareness. Today businesses have to consider in their strategy a mix of organic and paid posts on social media to find the most success. It is genuinely about investing the time in developing a plan to drive conversion and sales.
Digital Marketing Strategy Development
Marketing is defined as “the actions of a business related to promoting and selling products and services, including market research and advertising.” However, to be effective, digital marketing must be focused and creative. redDog generates excitement and passion by planning innovative and cost-effective campaigns. Together, we will develop a marketing campaign delivering real value.
What is the most effective form of marketing?
Using digital marketing strategies designed for both long and short-term gain, redDog turns strangers into customers by generating demand for your products, services or expertise. Producing and distributing content that meets the needs of your customers at each stage of their buying journey is critical to the success of marketing. Marketing your business by educating your audience about your products or services builds trust and establishes a relationship. By distributing compelling content on social media networks, we help your business build rapport and engagement with potential customers quickly. As a successful web design company, we generate long-term gains by using effective SEO strategies for search engine ranking, building sites that help with organic search and develop authoritative word of mouth and email campaigns.
What’s the why? To do any useful marketing any business needs to know where they want to go and why. You can have all the ingredients for a cake but if you don’t have a recipe to follow you won’t get the results you may have envisioned in your head? Is your focus community growth? Website traffic? Stronger relationships? Conversations? Increased awareness of your brand? Every business needs a strategy session, it can include:
- Develop a buyer’s persona
- Complete a current social audit
- Identify the correct path for social channels
- Provide a toolbox for implementation
- Define an effective content strategy
- Develop campaign strategies and show you a roadmap to success with your ‘why.’
- Create social media content unique to your brand
- Provide Engagement tips
- Create a social content calendar that will work alongside other growth strategies for your business
Connect or Production Discovery / Strategy Sessions
Does your business need us to dig deeper? And provide a full marketing plan and strategy, well we can – every business should do this as standard. redDog can offer an in-depth discovery process, develop your marketing plan and strategy just for your brand. Let’s face it for online marketing if you aren’t paying attention you are falling behind. It is crucial and urgent to have a marketing plan that is up-to-date, yet adaptable to whatever is thrown at your business. Contact us today for pricing and timeframe.
Do you need research on your target market and buyer persona? So that you can market your product or brand directly to your potential customers? Well, redDog can help you do that. Schedule a free discovery session, so we understand what you need, and can quote directly on that.
WHAT CLIENTS ARE SAYING
“I was absolutely delighted to discover Christina from redDog, not only for her huge knowledge of computer website. This was a task that I had been putting off, as I imagined it would be complicated, and tiresome. I couldn’t have been more wrong!
Very intuitively and competently, Christina created a whole new ‘feel’ with a brand new website. I particularly appreciated the clarity of it, and the ease of navigating it. We had a small amount of ‘to and fro-ing’, and apart from that, she simply understood the ‘feel’ I was wanting, and created something I loved – in a very short and painless manner.
I appreciate working with Christina very much, because she is accessible.
She listens to, and ‘gets’ people very instinctively. I’ve certainly had experience, over the years with advertising, creating brochures/cards etc and I have been so amazed how myself and the technician could be totally on different wave-lengths, which often led to disappointment with the outcome.
Absolutely no way, with redDog!
Christina is obviously a great researcher, keeping aligned with all the new social media requirements, to create a successful business. To be able to rely and trust someone with this knowledge is huge, especially in our ever-changing marketing world!
I have, and will continue to recommend redDog to friends and acquaintances, if they are wanting excellence in developing their businesses. With Christina’s vast knowledge and skills (both people and technical), she will lead them into exciting new areas, creating exactly what they want – or something they didn’t even know existed, until working with redDog . . . “
Work With Us
Let’s get in touch to understand your project, and discuss the next steps.