SEO | Digital Marketing Agency

SEO (Search Engine Optimization)

When was the last time you clicked through to the second page on Google? The brutal truth is that websites that do not rank within the top 10 results (Page-1) on Google are virtually invisible to online prospects for any given search. 

What is the process?

We can start with an Search Engine Optimization (SEO) audit of your current site. We discuss which aspects of your site enhance your visibility and which elements could be performing better.

We’ll build our strategy from that information, combining both onsite and offsite SEO improvements that could be made.

Onsite ‘SEO’ involves back-end, technical fixes such as ensuring your website structure (pages, titles, tags, images names, content, etc.) is optimized for your targeted keywords, which is why SEO is usually the foundation for successful digital advertising campaign.

Alongside onsite Search Engine Optimization and digital marketing comes offsite SEO work, which usually refers to actions taken outside your website. Offsite SEO is link building and digital networking and that measures the relevance, trustworthiness, and authority that effective off-page SEO of the links to your site, i.e. the more respected and trusted the website linking to your website, the more authority Google will give it.

Think of it this way: You own a small vet business, and you were featured in Better Homes and Gardens Magazine regarding how family-friendly your vet practice is. Your practice would be more reputable in the eyes of the primary family decision-maker, rather than being featured in a newsletter seen only by very few sets of eyes that are not in your target audience. Even better yet, for local SEO, such as ranking in Auckland, backlinks from high-quality local websites is vital.