by CMac | Dec 1, 2016 | Business Tips, Inspirational, Provide Value
The Power of Mindset When I was twelve I borrowed a dog book from the small local library. On each page, there was a different dog and description of the size and temperament of the breed. It was a smallish perfect book about 9″ by 5″, or...
by CMac | Nov 12, 2016 | Business Tips, Provide Value
Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...
by CMac | Oct 16, 2016 | Business Tips, Inspirational, Provide Value
Social Media Marketing – are you ready? Preparing for the day starts always with the night before. Sleep!! Social media marketing needs to be planned, executed properly, be current and constantly measured – its important to be on top of your game for it....
by CMac | Oct 12, 2016 | Business Tips, Provide Value
Social Business Figure 1. Coca-Cola (Source: Coca-Cola n.d.) Top of their game Multinational company with thousands of brands under their belt. A hub and spoke model they are both market leaders in the beverage category as well with social media. Fluently...
by CMac | Oct 12, 2016 | Business Tips, Provide Value
Social Media Explained Figure 1: Social media in donuts (Source: unknown n.d.) Is it as simple as this? It’s a great explanation of the different social media services, simply put social media explained. For social media marketing, you have to technically be...
by CMac | Sep 12, 2016 | Business Tips, Provide Value
Communities of Practice Communities of practice (CoPs) have three characteristics: The domain: interest, commitment and shared competences, learn from each other The community: joint actives, share, discuss, learn, each has standing in the group The practice:...
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