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R.O.I

Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...
Coca Cola, Social Business?

Coca Cola, Social Business?

  Social Business Figure 1. Coca-Cola (Source: Coca-Cola n.d.) Top of their game Multinational company with thousands of brands under their belt. A hub and spoke model they are both market leaders in the beverage category as well with social media. Fluently...

How, Why and Where.

Social Media Explained Figure 1: Social media in donuts (Source: unknown n.d.) Is it as simple as this? It’s a great explanation of the different social media services, simply put social media explained. For social media marketing, you have to technically be...

Going Online

Communities of Practice   Communities of practice (CoPs) have three characteristics: The domain: interest, commitment and shared competences, learn from each other The community: joint actives, share, discuss, learn, each has standing in the group The practice:...