by CMac | Feb 2, 2017 | Business Tips, Provide Value
[1]Based on interviews with organisations that are investing in social media at varying levels, we learned that there are notable differences that exist between companies implementing a social media strategy and those that are building a social business. A social...
by CMac | Jan 12, 2017 | Business Tips, Inspirational, Provide Value
Figure 1: Crowdsourcing (Source: Hinchcliffe, Dion n.d.) Crowdsourcing is deployed and sent out to the vast world with uncertainty. With the large group of people, anyone can provide input and it is a distributed network of contributors. A company may broadcast a...
by CMac | Nov 8, 2016 | Business Tips, Inspirational
Marketing & Media – Do you need a wake up call? What would your wake up call look like? The one that tells you that your business is failing or that the competition is eating up your customers? What would you do to turn your business around? What are you...
by CMac | Oct 12, 2016 | Business Tips, Provide Value
Social Business Figure 1. Coca-Cola (Source: Coca-Cola n.d.) Top of their game Multinational company with thousands of brands under their belt. A hub and spoke model they are both market leaders in the beverage category as well with social media. Fluently...
by CMac | Jul 12, 2016 | Business Tips, Provide Value
Social Media We are sitting in 2016 and we have all the connections we want or desire and we choose to have most of them online via social media. People and business are in constant contact and the noise ratio can be deafening, making our vision fogged. We are talking...
Recent Comments