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R.O.I

Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...
Are you focusing on the right thing at the right time?

Are you focusing on the right thing at the right time?

Business Focus and Marketing Success  I often see businesses jumping from one solution to another solution – even without finishing the first, with no business focus and therefore no marketing success.  I see them wasting time and energy on the next snake oil salesmen...
Do you feel you need one?

Do you feel you need one?

Marketing & Media – Do you need a wake up call? What would your wake up call look like? The one that tells you that your business is failing or that the competition is eating up your customers? What would you do to turn your business around? What are you...
Coca Cola, Social Business?

Coca Cola, Social Business?

  Social Business Figure 1. Coca-Cola (Source: Coca-Cola n.d.) Top of their game Multinational company with thousands of brands under their belt. A hub and spoke model they are both market leaders in the beverage category as well with social media. Fluently...