fbpx

Value.. Value… Value

Figure 1: Crowdsourcing (Source: Hinchcliffe, Dion n.d.) Crowdsourcing is deployed and sent out to the vast world with uncertainty. With the large group of people, anyone can provide input and it is a distributed network of contributors. A company may broadcast a...
Bloody Passwords

Bloody Passwords

Password Hell In 2014, five million Gmail passwords were hacked and released online! Let’s talk about Letmein, I have used this password hundreds of times (if not thousands) on client machines (not my own!). Using variations of Letmein2, Letmein to letmein, well...

R.O.I

Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...
Are you focusing on the right thing at the right time?

Are you focusing on the right thing at the right time?

Business Focus and Marketing Success  I often see businesses jumping from one solution to another solution – even without finishing the first, with no business focus and therefore no marketing success.  I see them wasting time and energy on the next snake oil salesmen...