by CMac | Jan 12, 2017 | Business Tips, Inspirational, Provide Value
Figure 1: Crowdsourcing (Source: Hinchcliffe, Dion n.d.) Crowdsourcing is deployed and sent out to the vast world with uncertainty. With the large group of people, anyone can provide input and it is a distributed network of contributors. A company may broadcast a...
by CMac | Dec 4, 2016 | Business Tips, Provide Value
Quick the Christmas clock is ticking! – Urgency Marketing Urgency marketing is all about getting us to buy now – no hesitation, it’s limited, and it’s only for you, kind of thing. With sweat streaming down your brow you realize you may get to...
by CMac | Dec 1, 2016 | Business Tips, Inspirational, Provide Value
The Power of Mindset When I was twelve I borrowed a dog book from the small local library. On each page, there was a different dog and description of the size and temperament of the breed. It was a smallish perfect book about 9″ by 5″, or...
by CMac | Nov 22, 2016 | Business Tips
Password Hell In 2014, five million Gmail passwords were hacked and released online! Let’s talk about Letmein, I have used this password hundreds of times (if not thousands) on client machines (not my own!). Using variations of Letmein2, Letmein to letmein, well...
by CMac | Nov 12, 2016 | Business Tips, Provide Value
Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...
by CMac | Nov 8, 2016 | Business Tips
Business Focus and Marketing Success I often see businesses jumping from one solution to another solution – even without finishing the first, with no business focus and therefore no marketing success. I see them wasting time and energy on the next snake oil salesmen...
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