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Let’s talk about Facebook If you are getting… “Your Facebook account has not been hacked and has been sending out friend requests” in FB messenger from one of your friends. Today! There is a high likelihood that that message is fake and is a...
Inbound Marketing – Attract!

Inbound Marketing – Attract!

Inbound Marketing Services As a business owner, goal setter, rocket ship maker we all need to attract strangers to the thing we want them to buy. Otherwise, what would be the point? We would just be making items in our basement and giving them away as Christmas gifts...

R.O.I

Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...
Are you focusing on the right thing at the right time?

Are you focusing on the right thing at the right time?

Business Focus and Marketing Success  I often see businesses jumping from one solution to another solution – even without finishing the first, with no business focus and therefore no marketing success.  I see them wasting time and energy on the next snake oil salesmen...
Coca Cola, Social Business?

Coca Cola, Social Business?

  Social Business Figure 1. Coca-Cola (Source: Coca-Cola n.d.) Top of their game Multinational company with thousands of brands under their belt. A hub and spoke model they are both market leaders in the beverage category as well with social media. Fluently...