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Strategy it’s always about strategy

[1]Based on interviews with organisations that are investing in social media at varying levels, we learned that there are notable differences that exist between companies implementing a social media strategy and those that are building a social business. A social...

Value.. Value… Value

Figure 1: Crowdsourcing (Source: Hinchcliffe, Dion n.d.) Crowdsourcing is deployed and sent out to the vast world with uncertainty. With the large group of people, anyone can provide input and it is a distributed network of contributors. A company may broadcast a...
Social media really is Social Media

Social media really is Social Media

Social Media We are sitting in 2016 and we have all the connections we want or desire and we choose to have most of them online via social media. People and business are in constant contact and the noise ratio can be deafening, making our vision fogged. We are talking...